The founder of Goose Strategy — a modern, performance-driven marketing firm built for brands that demand results and refuse to blend in. Specializing in paid advertising (Google & Facebook), web design, and lifecycle marketing through email and SMS, Goose Strategy is built on one simple truth: marketing should feel like a smart investment, not a gamble.

Before launching Goose, Ousten spent years in the financial world advising entrepreneurs, public figures, and high-performing professionals on wealth planning, investments, branding, and business strategy. That experience shaped his unique ability to see marketing through both a creative and financial lens — blending smart storytelling with bottom-line thinking.

With a background in finance and a Bachelor’s degree in Marketing, Ousten brings a rare combination of analytical discipline and creative execution to every campaign. Behind every direction is a well-researched plan, rooted in data, aligned with the client’s goals, and built for scale.

From high-performing ad campaigns, to websites that convert, to automated email and SMS flows that drive retention and revenue, Ousten leads a team focused on what matters most: growth, clarity, and ROI. Clients trust him for his transparency, attention to detail, and his ability to turn strategy into revenue — without the fluff.

Raised in Alberta, Ousten played competitive hockey his entire life until stepping away from the Red Deer Vipers Junior B team to pursue his degree. That same intensity, focus, and team mindset now drives his work at Goose. Outside the office, he’s passionate about golf, tennis, and living a meaningful life rooted in family, friendship, and balance — the people who remind him what success is really about.